"Big Homie", #1 Music Network, Breakfast Club, Chicago, hip hop, L.A., Making the Brand, Millennials, music artist, New York, news, Omni Front, Revolt app, Revolt TV, Sean "Diddy" Combs, Sean "Puff Daddy" Combs
NEW YORK, April 23, 2014 /PRNewswire/ — The term “omnifront” was coined by REVOLT Chairman Sean “Diddy” Combs last night to describe the brand’s diverse multi-platform content. The fact that REVOLT is everywhere, anywhere, anytime was underscored multiple times throughout the presentation with several announcements including the unveiling of a comprehensive “Road to Truth” study on how brands can successfully market to Millennials, a new free REVOLT app for iOS and Android devices, and “Making the Brand,” a limited-edition series exclusive to the REVOLT app that takes fans behind the scenes of the two year-long journey to create the REVOLT brand.
Those joining Mr. Combs on this groundbreaking night for his new music network included REVOLT CEO Keith Clinkscales, President and Co-founder Andy Schuon and Executive Vice President, Head of Programming & Production Val Boreland as well as talent including hosts DJ Damage and Sibley and the newest editions to the REVOLT team – the hosts of Clear Channel Power 105 hit morning show “The Breakfast Club” – DJ Envy,Angela Yee, and Charlamagne Tha God. The evening also featured a special appearance by Andre Harrelland performances by Childish Gambino and Dillon Francis.
“We are excited to celebrate our very first ‘omnifront’ with an impressive slate of new brand initiatives that underscore our commitment to being the most accessible name in music on every platform,” said Keith Clinkscales, REVOLT Chief Executive Officer.
The #1 network for social influence, REVOLT is the most influential music television network on Twitter, where tweets about REVOLT are seen by 200 people on average – twice as many individuals as MTV and VH1, and three times as many people as E!.* “Born from a curator of cool and influencer of culture, Sean Combs,REVOLT follows suit with its level of influence on the platforms Millennials use often to share and find relevant music news and news in general,” stated Bob Gruters, REVOLT Executive Vice President, Head of Ad Sales & Integrated Marketing, revealing the Nielsen data from March and April 2014. “Now is the time to invest in this generation through a relevant brand that is building momentum, REVOLT,” he stressed.
Accelerating their mobile app release, REVOLT continues to live in ‘perpetual beta,’ benefiting from their independent status to experiment with technology and programming. “We are living our own audience insights by releasing our app early,” said Jake Katz, REVOLT VP of Audience Insights. “By putting the unfinished product in the hands of our audience, we will be able to build its design to be radically intuitive based on their feedback, but more importantly let the early fans champion it into the culture.”
Free REVOLT app
Available on iOS and Android devices
Get music news, exclusive artist interviews, photos, videos, performances, and REVOLT programming highlights. The ultimate companion for music fans of hip-hop, alternative, EDM and beyond, giving viewers the music news they will need to stay in the conversation. Features include:
- Watch Live TV
- Get Videos on Demand
- Set Programming Reminders
- Browse Breaking News
- Exclusive limited edition episode of “Making the Brand,” available for one week only.
“Making the Brand”
A series of digital shorts recorded over the past two years, offering a behind-the-scenes glimpse at the formation of REVOLT.
*Source: Nielsen, 4 Week Average March 10th – April 6th 2014; Average Unique Audience Per Unique Author; Average Per Day; Competitive set includes Fuse, Pivot, E!, VH1, MTV, MTV2, MUN2, and ESPN News